Collaborated with brands across design, fashion, technology and culture.

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Gallery studio

Industry

Design & Visual Culture

Location

New York, United States

Services

Brand Identity

Web Design & Development

Art Direction

Motion & Interactive

Description

We partner with startups and visionaries to craft brand identities, digital experiences, and narratives that resonate. From initial concepts to refined execution, we transform raw ideas into bold, meaningful expressions — built to last, built to lead.

Through a process rooted in subtraction, we strip away everything unnecessary until only the essential remains. The result is work that feels inevitable — as if it couldn’t have been any other way.

Gallery was founded in New York with a single conviction: design should reveal, not decorate. We partner with brands across fashion, architecture, technology, and culture — shaping visual identities rooted in restraint, narrative, and lasting relevance.

[Background]

Founded in 2019 in New York as an independent creative studio. A cross-discipline team of four, driven by a brand-first, strategy-led approach to visual identity and digital design.

[Featured in]

It's Nice That

It's Nice That feature

Communication Arts

Communication Arts feature

The Brand Identity

The Brand Identity feature

Design Week

Design Week feature

Creative Review

Creative Review feature

[Services]

Art Direction

Brand Identity

Web Design

Motion & Interactive

Editorial Design

Visual Strategy

[Recognition]

2x Awwwards, Site of the Day

Awwwards project

3x CSS Design Awards

CSS Design Awards project

1x D&AD New Blood

D&AD project

2x Webby Awards, Honoree

Webby Awards project

4x Brand Impact Awards

Brand Impact Awards project
Audience portrait close-up
Audience fashion editorial

Clients

Founders, creative directors, and brand teams who believe design is a strategic investment — not an afterthought.

Industries

Fashion, architecture, hospitality, technology, arts & culture, editorial

Approach

Strategy-led, editorially refined, built for longevity. Every project starts with listening and ends with something that lasts.

We approach every project as an act of subtraction — stripping away convention until only the essential remains. The work lives in what we choose to leave out, not what we add.

001

This practice centers design as a form of editing — removing, simplifying, and distilling until only what matters remains. Every brand carries an inherent truth, often buried beneath layers of convention. Our work is the act of uncovering it — through typography, space, and the deliberate absence of noise.

We work slowly and deliberately, treating each project as a unique narrative rather than a repeatable formula. From the initial conversation to the final deliverable, our process is built on listening, questioning, and refining — until the identity feels not designed, but discovered.

Discipline

Brand Identity

Art Direction

Visual Strategy

Editorial Design

Motion & Interactive

Process

Research & Immersion

Conceptual Framing

Visual Reduction

Systematic Design

Craft & Refinement

Industries

Fashion & Luxury

Architecture & Interiors

Technology & SaaS

Arts & Culture

Hospitality

Deliverables

Visual Identity Systems

Brand Guidelines

Web Design & Development

Typography & Type Systems

Motion Design

In Numbers

120

Projects Completed

7

Years Active

40

Brands Shaped

12

Countries Reached

A cross-discipline team of four, driven by curiosity and a shared belief that the best work comes from restraint, honesty, and an obsession with craft.

01

Elena Vasquez

Elena Vasquez

Creative Director & Founder

02

Marcus Chen

Marcus Chen

Design Lead

03

Sofia Renard

Sofia Renard

Strategy & Brand

04

Kai Okonkwo

Kai Okonkwo

Motion & Interactive

Our work has been recognized by leading platforms and creative communities around the world — from Awwwards and D&AD to the Webby Awards and Creative Review.

Site of the Day

Awwwards

Meridian Hotels

2024

Best UI Design

CSS Design Awards

Atelier Noir

2024

Honoree

Webby Awards

Voss Architecture

2023

Best Brand Identity

Brand Impact Awards

Solace Hospitality

2023

New Blood Pencil

D&AD

Forma Typeface

2022

Developer Award

Awwwards

Meridian Hotels

2024

Site of the Year Nominee

CSS Design Awards

Atelier Noir

2023

Best Visual Design

Creative Review

Gallery Studio

2024

Black and white detailed skull wearing bright pink heart-shaped sunglasses.
Illustration of a basketball player in a Chicago Bulls number 22 jersey dribbling a basketball with glowing pink accents and sparkles around him.
Close-up of a double cheeseburger with crispy fried chicken, melted cheddar cheese, lettuce, and onions on a toasted bun against an orange background.
Blue text 'PASTA LA VISTA BABY' surrounding an illustration of a plate of spaghetti.
Red book titled 'Solving' with an orange and green leaves on the cover, placed on a striped orange and white towel next to a glass of water by a pool with yellow tiles.
Illustration of red wine being poured from a bottle into a glass with text saying 'MORE WINE PLEASE'.
Transparent handheld gaming console filled with water, containing four goldfish swimming and aquatic plants inside.
Person wearing a blue and white striped balaclava and puffer jacket sitting on a large fluffy cream-colored horse sculpture.

Words From Our Partners

“Working with Gallery felt less like hiring a studio and more like gaining a creative partner. They challenged every assumption we had about our own brand and delivered an identity that truly represents who we are — not just visually, but in how it communicates and connects with our audience.”

“The restraint in their approach is what sets them apart. Every element has purpose, nothing is decorative. From the typography to the spatial rhythm of our brand system, the work feels considered down to the smallest detail. Our rebrand has never felt more authentic or enduring.”

“From strategy to final delivery, the process was meticulous. Gallery built us a visual system that works across every touchpoint without compromise — print, digital, signage, and editorial. The consistency across all of it speaks volumes about their attention to craft.”

“Gallery understood our vision before we could fully articulate it. They asked the right questions, pushed back where it mattered, and delivered an identity that feels inevitable — as if it was always meant to look this way. We couldn’t have found a better creative partner.”

1/4

Meridian Hotels

Creative Director